Mason Coffee Solutions

Mason Coffee Solutions, is a company that provides “Coffee Solutions” for Coffee owners in the age group: of 25-45 years old, who own at least one coffee shop, mostly in HCMC.

Brand purpose: Like things that can be easily applied. Mission: Become a trusted partner providing effective coffee solution packages with excellent service for the HoReCa market and to become the top 5 largest coffee solution providers in our country.

The client ordered me to be freeway in creative and provide design concept solutions, which can help them stand out of the market, I suggested some concepts, from an organic look to local specialty, and we got things done with minimal and bold looks, because there packaging almost sale as B2B so I suggest new ideas for end products that enhance their value while maintaining affordability, easy memorize and easy to find the coffee bag with various type of roasted bean in scenario the barista looking for it. Premium and tin can versions are supposed to be retail in the market.

Packaging design plays a crucial role in the whole brand’s visual identity cause roasted coffee beans are the main products of Mason. There were some types of packages for various product lines and weights. Besides that, brewing equipment’s packaging also needed.