Packaging You Shouldn’t Miss #123

Welcome to Issue #123 of Packaging of the World! We’ve handpicked this month’s top ten posts, showcasing the pinnacle of creativity and design that you won’t want to miss.

These standout designs not only captivate with their stunning visuals but are also setting social media abuzz on platforms like Instagram, Facebook, and Pinterest. From experienced designers to passionate creatives across the globe, discover why these packaging innovations are making headlines.

Eager to share your own remarkable designs? Whether you’re a seasoned contributor or an emerging talent, join us by signing in or creating an account. Let’s keep the creative momentum going together!

Salash Delicatessen Brand Refresh designed by Onfire Design

Salash Delicatessen, a family-run business from Kumeu, has brought their four generations of Serbian dry-cured meat expertise to New Zealand. Their packaging design reflects Eastern European visual styles and culture, reinterpreted for modern consumers. The bespoke wordmark, inspired by the Cyrillic alphabet, features sharp serifs symbolizing butchery. Modernized icons and patterns echo historical costumes, while the color palette, inspired by the Serbian flag, sets them apart from competitors. Simple, oversized packaging formats minimize production and storage needs, with bold, utilitarian typography on hand-applied stickers adding a personal touch.

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TAK FLOUR designed by Backbone Branding

The redesign of “Tak” flour focused on enhancing shelf appeal while maintaining brand identity. Each package features unique illustrations of bakery items, set against a bold black background, showcasing the flour’s artistic craftsmanship. The prominent “Tak” logo ensures brand recognition, while the signature pattern on the sides reinforces its identity. This blend of art and branding distinguishes “Tak” flour, making it visually appealing and easily recognizable.

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Siginia Gin designed by Appartement 103

Appartement 103, tasked by Alexandrion Group, designed Siginia, a premium Italian gin brand celebrating Sicilian terroir and culture. Inspired by the intricate patterns of traditional Sicilian ceramics, the bottle design features bold, vibrant illustrations on a white ceramic-like canvas. Each SKU, Sole Rosso and Stella Notte, reflects Sicily’s natural bounty with bright citrus and delicate floral profiles. The 360° tiled patterns create a captivating visual impact on shelves, making Siginia a true celebration of Sicily’s spirit and artistry.

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FLUXUS – Shower salt designed by Kirill Krasilnikov

The FLUXUS design project revolutionizes the shower experience by integrating bath salts into an innovative showerhead-shaped bottle with a perforated bottom, attaching easily to standard shower hoses. This sleek, modern packaging enhances both functionality and aesthetic appeal, transforming routine showers into spa-like rituals. The ergonomic design ensures easy handling, while clear visual cues guide user installation. Each variety of salt, contained in the bottle, releases beneficial minerals, offering therapeutic effects tailored to relaxation, rejuvenation, or invigoration. FLUXUS exemplifies a creative, user-centric approach to wellness-focused product design.

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Strange Luxury: Redefining Accessible Luxury in Skincare designed by Petitmoulin Studio

Strange Luxury, an Australian skincare brand founded by Annabel Geminder, redefines accessible luxury with its clean, effective formulas and the unique SL8™ blend of Australian natural ingredients. The brand’s visual identity, meticulously crafted to embody elegance and boldness, features a logo with varied thicknesses and a distinct symbol. The pink/nude packaging, accented with red, conveys a warm, lifestyle-oriented aesthetic. Custom elements like embossed lids and frosted glass enhance the refined feel. The secondary packaging, with hot foil stamping and textured paper, balances minimalism and boldness. Strange Luxury’s cohesive design appeals to a sophisticated, youthful audience.

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Boca Rum designed by Bulldog Studio

The packaging design for Boca Dominican Rum blends the rich heritage of Caribbean piracy and jungle production. Departing from clichés, the rum is wrapped in a sheet, nodding to traditional preservation methods. This unique presentation, combined with an indirect and fantastical representation of piracy, sets Boca Dominican Rum apart on the shelf, making it instantly recognizable and distinct from competitors.

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The Only Drop designed by STCKMN

The Scotch Malt Whisky Society, celebrating its 40th anniversary in 2023, sought a unique packaging design for their special release, “The Only Drop.” This handcrafted paper-molded sculpture symbolizes the bond between liquid and cask, featuring wood shavings from original casks embedded in the paper. The design includes a ripple formation representing the whisky’s unique history and taste. Collaborating with Image On Glass, the bottle design avoids traditional labels, allowing the whisky to be seen clearly. Accompanying the bottle is a hand-bound booklet with copper embellishments, and a 10cl miniature for sampling. This innovative design stood out at the 2023 Distillers One of One auction, fetching £18,750.

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Sentinella designed by Numeroquattro

In the Italian countryside, roses planted near vineyards act as sentinels, alerting vintners to potential issues. This story is elegantly captured in a series of wine labels, each featuring a real rose petal. The design’s irregular cut symbolizes the vineyard’s soil, with the flower reaching toward a hot-stamped moon bearing the producer’s logo. Using PCR glass bottles and cotton fiber paper labels, the design merges sustainability with tradition, creating a unique, storytelling package that reflects the heritage and care behind each bottle of natural wine.

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Tropicana Redesign designed by Sunhouse

In a bid to stand out in the competitive orange juice market, Tropicana collaborated with design agency Sunhouse to refresh its brand identity and packaging. The redesign emphasizes Tropicana’s heritage and craftsmanship, featuring an evolved brand mark with an orange punctuating the ‘i’ and the tagline ‘The Original since 1947.’ Key design elements include Anthony T. Rossi’s signature, hand-drawn orange illustrations, and a photograph of the original grove, all reinforcing the brand’s authenticity and dedication to quality. This revitalized packaging positions Tropicana as the iconic leader in the juice category, celebrating its legacy and pure, delicious natural goodness.

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ENVUE designed by lasuite atelier

ENVUE is a bold entry into the spirits market, defined by its distinctive style and broad appeal. Tasked with creating a strong brand, the team has developed ENVUE not just as a beverage, but as a lifestyle. Available in bottles and extending to textiles, concept restaurants, bars, cultural events, and concept stores, ENVUE crafts a unique universe. The design objective is to bring this concept to life, satisfying both investors and consumers, and securing a dominant place in the competitive spirits segment through innovative branding and strategic positioning.

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