Avon Surreal

Agency: Labis Design
Project Type: Produced, Commercial Work
Client: Avon
Location: Curitiba, Brazil
Packaging Contents: Perfume
Packaging Materials: Paper

To launch the new product Surreal Ocean, the project began with the redesign of the Surreal brand, already on the market with the perfume Surreal Garden. The creation of the visual identity of Surreal Ocean, a project carried out by Labis Design in collaboration with ArteficeGroup, started from seabed references – Texture, Exotic Colors, Immersion and Movement – which gave life to the concept “Immerse yourself in the colorful ocean.“

The result of the work has motivated the redesign of visual identity of Surreal Garden, realigning its identity with the revitalized new brand. Inspiration came from the wonders of a garden to create the new identity Surreal Garden, where nature and imagination merge, becoming reality – a breeze and soothing sounds, exquisite colors, natural beauty.