Eggyolk Coffee: Sunshine in a Cup ☀️☕️

In this edition of Curator’s Insight, I’m thrilled to dive into Eggyolk Coffee’s story and packaging designed by Hands Collective. Here’s what struck me:

The Sunny Side Up Symbol: Forget the rooster, Eggyolk’s star is the energetic egg. It’s a clever twist, instantly connecting the brand to its signature drink and embodying the spirit they want to share – positivity and resilience. The tilt adds a touch of playfulness, making it memorable and unique.

Colors that Pop: The vibrant red, orange, and yellow palette reflects the energy of the egg symbol and the sunny disposition Eggyolk aims to evoke. These colors are eye-catching and uplifting, perfect for grabbing attention on crowded shelves and conveying the brand’s message.

More Than Just a Logo: The egg symbol isn’t just a static image; it’s a dynamic illustration system. This allows for flexibility and storytelling, adapting to different applications while maintaining brand recognition. It’s like having a little piece of sunshine that can change its expression to fit the message.

Simple Yet Impactful: The wordmark follows the brand’s minimalist approach, with a subtle slant mirroring the egg and adding a touch of personality. This clean design ensures the packaging remains clear and uncluttered, letting the vibrant colors and the energetic egg take center stage.

The Personal Touch: Eggyolk understands the power of a smile. Their “little messages” embedded into various applications add a delightful surprise, creating a personal connection with the customer and further reinforcing the brand’s positive message.

Award-Winning Success: This unique approach has resonated with coffee lovers and industry professionals alike. The packaging’s eye-catching visuals and consistent message have garnered well-deserved recognition, showcasing the power of creativity and storytelling in the world of coffee.

Overall, Eggyolk Coffee’s packaging is a sunny delight. It’s more than just a container for coffee; it’s a positive message delivered in a visually engaging way. It reminds us that even in challenging times, a little bit of sunshine can go a long way.

Agency: Hands Collective
Strategy Director: Thinh Nguyen
Strategist: Hanh Nguyen, Linh Pham
Designer: Giang Nguyen, Hieu Pham, Phuong Van, Vu Nguyen, Trang Ká
Illustration: Quang Nguyen
Animation: Chau Le
Web Designer & Developer: Linh Pham
Concept & Product Photography: Oni Production
Lifestyle Photography: Cam Lai
Stylist: Ha Nguyen
Producer: Nam Nguyen

 

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Derrick Lin

Global
Credits:
Agency: Hands Collective
Strategy Director: Thinh Nguyen
Strategist: Hanh Nguyen, Linh Pham
Designer: Giang Nguyen, Hieu Pham, Phuong Van, Vu Nguyen, Trang Ká
Illustration: Quang Nguyen
Animation: Chau Le
Web Designer & Developer: Linh Pham
Concept & Product Photography: Oni Production
Lifestyle Photography: Cam Lai
Stylist: Ha Nguyen
Producer: Nam Nguyen