Puvero, Redesign

Design: @hej_mona

Logo relaunch, icon development, packaging and print design for the Puvero skincare brand. A comprehensive visual redesign was realized for the active ingredient cosmetics brand Puvero – consisting of a new logo, an iconic design element and a high-quality packaging and print concept. The logo was completely redesigned to reflect the exclusivity and quality of the ingredients used. In addition, a brand icon was developed that creates a visual link to the logo and communicates the core values of Puvero – clean, vegan active ingredient cosmetics – in a playful, minimalist way. It functions as a concise recognition feature and is used in combination with the word mark on the packaging.

The packaging is made from high-quality recycled paper. The word mark and all text elements on the front are finished with spot varnish. The icon in the middle is also blind embossed, giving the packaging a particularly elegant feel. The side surfaces of the packaging present the most important ingredients and USPs of the products, for which specially illustrated icons were developed. The reverse side provides information about the application, while a barcode is integrated on the underside – for optional sale in stationary retail outlets. The product design is also based on the clear, minimalist design language of the packaging. The aim was to focus specifically on the effect and quality of the ingredients. In addition, matching accessories such as mini testers, cosmetic brushes, fabric bags, description cards, stickers and carrier bags were designed in a consistent brand look – as a harmonious extension of the visual appearance. Puvero is available both in the company’s own spa room in Heidelberg and via the website.