The Whipper

Design: Estelle Fleming
Location: Australia
Project Type: Produced
Client: Climbing Anchors
Product Launch Location: Australia
Packaging Contents: Beer
Packaging Substrate / Materials: Aluminium

The Whipper is a limited edition beer designed for the rock climbing retail company “Climbing Anchors”. The beer was custom for the month of December and the label reflects the fun, happy-spirited and adventurous side of the brand. The illustration is based on a famous climb in Victoria, Australia, a climb that any Australian climber would instantly recognise. The Whipper was released at a perfect timing, into the heat of summer, giving the perfect refreshment to climbers after a hard send!