Sardinia wines

Agency: NEOM
Creative Director: Giacomo Stefanelli
Location: Italy
Project Type: Produced
Client: Carlsberg
Product Launch Location: Italy
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Serigrafia

Cannonau and Vermentino are two traditional wines from Sardinia, a land full of proud, wild beauty. Masedu and Arestìdu, which mean ‘tamed’ and ‘made wild’ in Sardinian, recall a characteristic feature of this land. The reinterpretation through the Giara horses, among the last wild horses in Europe and an icon of the most original Sardinia, comes from this. Thus the two horses express opp.

What’s Unique?
The connection between the names, the key visual and the land where grapes grow and wine is made. Everything express the double soul of the Sardinia land: wild and brave such as calm and serene.