Designed by Jones Knowles Ritchie, United Kingdom.
The Porkinson Banger was the creation of fashion photographer, Norman Parkinson. True to his values, it is a classic, English sausage that is uncompromising on taste. Over the years, the brand has lost its association with its creator, so jkr were tasked with restoring Parkinson’s original vision to the pack.
A man of impeccable taste, he would accept only the very best. Despite his jet-set lifestyle, he missed the simple tastes of home and it was this yearning that drove him to create the ‘Perfect Banger’. A famously succulent sausage made from the finest ingredients and a fantastic, unique recipe.
The flamboyant bowtie design embodies Parkinson’s quintessentially English personality while providing great standout and navigation on shelf. The back of the pack elaborates further on his original story.
The result is a design that we hope Parkinson himself would be proud to see the pack wearing. ‘The bowtie leapt out as a strong symbol of English exuberance and class. It also offered a vast array of colour and pattern to enjoy.