Ecocamel

Designed by d.studio, United Kingdom.
Designer: Wes Anson
Creative Directors: Phil Curl, Wes Anson

More Power, Less Impact

Ecocamel design showerheads that use patented technology to significantly boost the power of your shower, while reducing water consumption meaning lower energy bills. They needed a brand identity and packaging to get the message across instantly.

The inner workings of the product were presented in the form of an x ray view to explain visually how it all works.

We created messaging that was clear and easy to grasp, explaining the details of the technology in basic terms, simplifying the ‘clever bit’.

Referencing the camel’s unique ability to use water efficiently, we created a logo that visually combined the brand name and function at once.