Rawganical (Student Work)

Designed by Casper Holden, Randi Sjælland Jensen and Ingeborg Lund, Denmark.

Design of the packaging as a fictional school project

This packaging design concept was made as a school assignment. The taskwas to design a new line of four organic products for luxurious wellness hotelsin the Scandinavian marked. They also had to come up with a brand name and chose’Rawganical’ which reflects the product’s qualities and values.

Theminimalistic designed bottle make a good contrast to the really raw and neatwooden lid. The packaging goes well with the interior of the hotels and theorganic content inside the bottle. For optimal use, the lid is designed so thatthe bottle can be turned upside down.

Made in collaboration with Randi Sjælland Jensen, Ingeborg Lund and Casper Holden as a fictional school project at ‘Skolen for Visuel Kommunikation’ in Denmark.