Agency: Raison Pure NYC
Laurent Hainaut – Founder & Chief Creative Officer (CCO)
Lorena Seminario – Creative Director
Helen Gibson – Designer
Linda Tseng – Production Director
Leigh von Boetticher – Account Director
Type of work: Commercial
Introduced to markets in 2014, DermaSeries is a pioneering skincare platform for the Dove global portfolio. To convey the series’ “masstige” appeal, the agency worked closely with Dove to conceptualize a sleek and modern packaging system while championing the brand’s core DNA.