Creative Agency: Chiapa Design
Desingers: Rodrigo Chiaparini and Mari Silva
Project Type: Concept
Location: São Paulo, Brazil
The creative concept of the brand uses the link between the salmon and the bear food chain, presented here by a chef that signs his food creations.
The tipology for the main name transmits strength and modernity, unlike the one used to target the products that follows a clean and sophisticated line.