Derrick Lin


Designer: Jisu Hwang
Project Type: Student Project
School: Hongik University
Tutor: Hyunkyoung Park
Location: Seoul, Korea
Packaging Contents: Children instructional tool
Packaging Substrate / Materials: Paper
Printing Process: Digital printing, Silk screen printing

‘Thinky’ is a brand of educational toys to develop children’s thinking ability. Unlike existing compulsory programs, Thinky helps to develop thinking ability naturally through games and plays. In this program, children encounter various types of problems, and they find out solutions through interesting activity themselves. In this process, children’s brain will be constantly stimulated, and thinking ability will be developed naturally and effectively.

In developing the brand, package, and promotional tools of these properties, I took the idea of ‘thinking’, which is the core of children’s education, as a motif. This motif has been expanded and branded ‘Thinky’ in the sense of ‘imaginative and thoughtful child’. In addition, in order to take advantage of the characteristics of this product, I came out with BI and package design that can be visually appealing to children. This will increase the interest of children in learning and also will improve their learning more effectively. Furthermore, I have developed various characters for such purpose, for children to interact naturally with the characters.