High Water Brewing (Student Project)

Designer: Bella Huang
Project Type: Student Project
School: Academy of Art University
Course: MFA Graphic Design
Location: USA

Objective
Create a packaging system for an existing brand of beer or wine, and rebrand it to give it a new life. Design a series of labels with the new identity system. I chose to rebrand High Water Brewing, a San Jose-based craft beer brewery, which focuses on produce flavored beers.

Approach / Flavorful world
The goal was to make the brand more unique, creative and high quality represents the brand “soul” and mission in the premium beer market. I also wanted to provoke people’s curiosity about High Water’s flavored beers. I used my illustrations to portray the process of making craft beers. Each label was designed slightly different colors, and illustrations were based on various flavors.