V13 – 13 Vitamins

Creative Agency: BRID
Illustrator: Ia Darakhvelidze
Project Type: Produced, Commercial Work
Client: AGROHUB
Location: Tbilisi, Georgia
Packaging Contents: Fresh food, Beverage
Packaging Substrate / Materials: Plastic, Paper, Cup
Printing Process: Digital printing

People often tend to forget the importance of healthy eating. From day to day it becomes harder to find grocery stores that sell 100% natural products for reasonable prices. Agrohub is a relatively new grocery store in the city of Tbilisi, Georgia. The owners are outdoing themselves to deliver the best quality, organic food to their customers. They promote the store as the place, where fresh meets healthy. With this message in mind, we want to educate population about the benefits of proper nutrition as a precondition for optimal health.

Mission
The mission of the project was to raise awareness about existing 13 vitamins, emphasize their role and importance for optimal health and promote organic food and healthy lifestyle among population.

Concept
We searched for the detailed information about benefits and functions of all vitamins necessary for a human body. As a result the role of each vitamin was determined. Finally, we created the visual icons of the vitamins relevant to their function and tried to make them clear and memorable for the customers. Finally we received the whole poster consisting of visual images of all 13 vitamins – V 13.

What’s Unique?
Through the research, we found out that there are 13 essential vitamins required for the human body to work properly. These vitamins can be found in all products – fruits, vegetables, meat, fish, dairy foods, etc. Consuming foods rich with vitamins is a must, since those perform hundreds of roles in a body, such as improving vision, skin health, nerve function, metabolism, etc.