Designed by Coöp, Australia. Coöp is the studio of designer Paul Marcus Fuog. Since opening in 2004, Coöp has undertaken a variety of projects ranging from small art-based briefs to expansive design contracts.

Poster presenting 23 washes of Lee Jeans. The still photography series used props and compositions suggestive of materials and techniques employed to achieve the various washes. The piece was packaged in a custom designed laundry box and delivered to stores.