Penny Proper

Posted on

Derrick Lin

Global

Designed by Marc Berchold, Canada.

The original penny loafer from the 1930s that was made popular by the acts of James Dean and Steve McQueen is back, in a “proper” way. Canadian brand, Penny Proper (PP) has launched into the Canadian market as a splashy substitution to the old penny.

In the 1950s dimes were slipped into the pockets of loafers, as this was the price of a pay telephone. These dimes were then replaced by shiny pennies as a matter of style. Penny Proper is giving loafer wearers the opportunity to exercise their personal style and flare. The size and weight of a penny, PPs come in a variety of colours and patterns to individualize loafers based on personal taste or function.

Penny Proper (PP) is a Canadian fashion brand that allows for the personalization of the classic penny loafer. Launched in 2011 by two trend-setting friends faced with the issue of how to accessorize their penny loafers, PPs come in a variety of colours and patterns.

Note: The colour of the wax seal on the package denotes the colour of the coin inside.


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