Jive Talk Augmented Reality CD

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Derrick Lin

Global

Designed by Rethink, Canada. Illustrations by Chairman Ting.

This interactive CD package was designed for Jive Talk‘s latest album ‘123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.

Fold the CD case to form the stage and scan the AR code to start the band’s “live” animated performance. Watch the animated Jive Talk members perform their title track, “123 Jump!”.

The inner booklet shows each of the four band members. Scan the QR markers, place your Smart Phone over the band members’ mouths and watch the guys sing their music! Try experimenting with the music by scanning the band members at different times to remix the song, or break the song down and listen to each member individually.




  1. Interesting concept. I feel like this idea is on the right track to motivating people to buy music from the record store once again. It'd be better if it was on vinyl though.

  2. Quite interesting idea to enhance content and reach customers attention. Do you know wich AR Browser is used to read the AR-Marker? Can it still be read with an iPAD?

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Derrick Lin

Global