Jacobssons Dagstorp

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Designed by Bakerscape, Sweden.

We talk about ‘potato print’ as a term, but when we thought about it, we had not seen potato printing on an actual potato package. When we received this project, we decided to apply one of the concepts in a ‘back to the roots’ theme. This meant going back to the burlap sack from a hundred years ago. We combined it with a rich, deep colour palette to associate with the soil, and turned the imperfect stitching closure into an attractive element. This was the design route that the client chose for the printed bag for release january 2012.