Mega Pasta

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Designed by Baruch Naeh Strategic Design, Israel.

Mega is one of the leading supermarket chains in Israel decided to launch a health product line for pasta series under their private label, as part of an ongoing brand expansion. The goal was to create a unique graphic language for this series, while maintaining the continuity of the brand’s identity and graphic language.

The basic grid launched private label graphic language that gives the series its unique character while maintaining a personal brand connection.