Tnuva, the leading dairy manufacturer in Israel, saw an opportunity to bring a new variety of dairy products to Romania’s awakening market with the globally-recognized Yoplait brand. As part the of company’s strategy, the emphasis is on freshness, quality and natural ingredients, “unspoiled” by the heavily industrialized Western economies. These values have become integral to Tnuva’s brand’s experience, while at the same time expressing innovation and technological progress.
The design is fresh and modern, and the graphics create differentiation between products in the series. For example, the fruit-flavored series uses fruit visuals to capture the taste experience and as a means to differentiate between products.