Mercator (Student Work)

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Designed by Vibeke Illevold, Norway.
School: RMIT, Melbourne, Australia.

The brief is to make a premium Belgian beer and to differentiate from Leffe, Hoegaarden and Duvel.

Mercator is a premium Belgian IPA. It got it’s name from a ship that was built in 1936, which is now a floating museum in Oostende, Belgium.

The bottles are all different so that you can collect them after finishing the beer. They have each a different element etched into the bottle, with the same element as a stamp on top of the lid. Everything is connected to the theme: ship. I also made the carry pack as an old ship box, with a hole so you can see the different etchings on each bottle.