Fleur (Student Work)

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Derrick Lin


Designed by Oscar Nilsson, Sweden.
Photography by: Nina Sundén
School: Berghs School of Communication

Fleur origins from Saint Lucia and is a aged rum of good quality.
The name Fleur comes from the flower Pogogyne Clareana, a.k.a. Saint Lucia mint,
which is an exclusive mint smelling flower that only bloom 2 weeks every year.

I like the idea of a quality rum, but I wanted to make it more modern and break it off by making the brand more modern and feminine.