Electric Holiday Invitation

Admin

Global

Agency: Design Packaging Inc
Country: United States
Creative Director: Evelio Mattos
Designers: George Bernal, John Turner

Modern Runway meets Disney

Rigid 2 piece box invitation design for Barneys New York and Disney’s Electric Holiday launch party hosted by Sarah Jessica Parker, designed to effortlessly tie into the Electric Light themed visual design for Barneys holiday window display. Multi-colored LED lights using a magnetic switch in the lid and base turn on behind a two-way mirror to reveal an infinity light tunnel framing the branded glass.

“Our creative process is simple; start at the end, work backwards, and the design reveals itself.” — Evelio Mattos, Creative Director, Design Packaging, Inc.