OEVOO – Organic Extra Virgin Olive Oil

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Designed by Corn Studio, Greece.

OEVOO – Organic Extra Virgin Olive Oil [Limited Edition Bottle Packaging]
(エキストラバージンオリーブオイル)

OEVOO is our submission/contribution to the Roooots Setouchi Triennale 2013 in Tokyo-Japan, a Specialty Products Redesign Contest which will be held in Japan’s Setouchi region from March 2013, organized by Loftwork.com. It is an international arts festival designed to revitalize the region through contemporary art and features the islands of the Seto Inland Sea of Kagawa and Okayama Prefectures as its stage. The last festival held in 2010 attracted more than 900,000 visitors from all over the world.

In conjunction with Setouchi Triennale and with the shared objective to breathe life back into the local industries, the Roooots Setouchi Specialty Products Redesign Project 2013 called us for re-designing one of the packages and products of Seto specialty products which will be sold at galleries and souvenir stores in the region. The Roooots Specialty Redesign Project is a collaborative initiative designed to showcase regional specialty goods and creative talent from around the world as well as promote sustainable development on a regional level.

Our key focus was to create a highly recognizable logo and the limited edition packaging of the bottle. We named it OEVOO from the initials [Organic Extra Virign Olive Oil], combining the oil drop with the Japanese sun as if the oil drop is flowing from the sun. We wanted to show that the rarest and the best olive oil comes directly from Japan. All ingredients are 100% home-grown. Olive trees are pruned so as to receive the most sunshine possible. The olives are picked by hand, and the oil is extracted within 48 hours. As production is limited, only 600kgs of olive oil can be produced each year.

  1. Yikes! Does the designer even know what that Japanese sun symbolizes? It's like Nazi symbol in oil package! No matter how beautiful it can be, this design fails.

  2. The characters that make up Japan's name mean "sun-origin", which is why Japan is sometimes referred to as the "Land of the Rising Sun". The Rising sun flug design is also incorporated into many commercial products and advertisements, also appearing on commercial product labels. We don't think our logo is offensive as long as it refers to the oil drop which comes directly from the sun. We wanted to show that the rarest and the best olive oil comes directly from Japan.

    – Corn Studio

  3. @Jeff I don't think you know how absurd you sound like. Of course, everyone knows what Nazi symbol looks like. 'The Rising Sun Flag' is used in Japan during WW1-2 that symbolizes Japanese Imperialism. Go research more: http://en.wikipedia.org/wiki/Rising_Sun_Flag

    @Corn Studio I didn't meant to pick your design in particular. The design is quite beautiful and attractive. However, I don't find it 'not offensive' just because there are many other commercial products that uses the symbols. If we look around, us designers misuse symbols quite often. I believe, (and hope) that designers should be more aware of the content of symbols as much as the visual aesthetics.

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