Freddy’s

Designed by Ampro design, Romania.
Creative director & Designer: Irinel Ionescu
Account Manager: Mihaela Dumitrescu
Prepress: Danubiu Birzu

The brief:
Create the brand of a local Fruits and snacks shop.

The solution:
After conducting a brand audit, it was obvious that the main advantage of the brand was the natural benefits and the proximity.
The big idea was to translate the natural benefits and the proximity into a simple and smart visual language.
Starting from a splash (from the logo), we’ve created the iconic packaging design: “the exclamation sign”. All the packs are one color printed, in order to be in the budget, but also to show a diversity in the shop (for every product we have one different color on the pack).