Homann, Range of delicatessen salads

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Designed by B+P Creality, Germany.

And Today: Potato Salad

Homann is market leader in Germany regarding delicacy and side salads. „Homannomann“, advertised by germany’s well-known entertainer Barbara Schöneberger, has meanwhile become a familiar expression.

B+P has developed a completely new potato salad product line for Homann in order to give the brand as well as the entire product range new, forward-looking impulses. “Heute: Kartoffelsalat” is a major success for Homann. It sold for more than 2.3 million packages in less than a year after the launch and earned Homann more than 800.000 new and happy customers.

Here, our holistic approach has also shown: brand concept, naming, branding and packaging design are by far best developed from one single source.

Image above: Design of the standard range