Intensive (Vitality’s)

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Designed by BREAK, Italy.
Designer: Simona Baldo

SCENARIO and COMMUNICATION OBJECTIVES
Farmen is one of the main producers of professional beauty products in Italy.

Intensive Aqua Vitality’s is the first line of hair professional treatment made with thermal water from Spezzano, Italy. The creative solution needed to address two problems: communicating the product’s plus (thermal water) while adapting to the different characteristics of each treatment in the line.

CREATIVE SOLUTION
The idea arose from water itself: a single drop indicates the presence of thermal water. On each package the water drop changes in shape and colour, to help the hairdresser quickly pick the right treatment for each customer.

The essential design suits the professional use and environment it is designed for.

  1. Definite potential here, but needs more work. This entire collection needs to be rethought and seen not only as packaging design, but also as strategy design. From font scaling to logo placements, etc… With some tweaking, this would work much better. Further development is needed.

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