Designed by Raison Pure Paris, France.
Account Director : Mr Franck D’Andrea
Director Of Creative Strategy : Mr Yan Chiabai
Art Director : Mr Jeremy Vince
Raison Pure Paris & Desperados reveal the very essence of the legendary Mojito cocktail with DESPERADOS VERDE, a refreshing blend of mint & lime, kicked by the unique combination of beer & tequila.
The agency showcases the rough and twisted Desperados brand spirit, in an evocative & dynamic cuban ambiance : a collection of travel stamps overlap in a scrapbook layout composition.
To wrap up the story, the agency melts fresh & flashy colours for a full cocktail feel and explosion of flavours!