The aim of the project was to create an organic juice line from scratch. We’ve builded the brand on a family of farmers, “The Roots”. We wanted to add heritage to the brand by connecting it to a family’s name and story. Each juice represents a member of the Roots family, we wanted to represent each personality and character through a flavour. These juices are 100% genuine like the Roots family. On the back label there is a description of the personality of each juice and each one of them as a nickname such as the stubborn one, the charming one, etc.