Prior Tongerlo Ultimate Taste Box

Derrick Lin


Project Title Prior Tongerlo: Ultimate Taste Box

Designer: Yves Willems
Country: Belgium

An authentic abbey ale
The Norbertine Canons were followers of Saint Norbert and founded their monastic community in Tongerlo in 1130.

Over the centuries, their abbey grew into a powerful religious and cultural centre.

For centuries the Norbertine Canons of Tongerlo have dedicated themselves to brewing beer.

The age-old tradition of the White Canons of Tongerlo lives on in this officially recognised Belgian abbey ale.

A full-bodied beer with fruity notes that develop into a spicy and slightly flowery bitterness of hops.

Re-fermentation in the bottle
Re-fermentation in the bottle gives the beer a more intense taste and aroma as well as a longer shelf life.

· World Beer Award – Europe’s best Abbey/Trappist/Pale Ale – 2011
· Crystal Taste Award – Superior Taste Awards – 2012
· Gold Medal – Brussels Beer Challenge – 2013

  1. Low class, tasteless, unimaginative and not sexy. But more importantly – Lacks any understanding of stated target consumer. Would do much better in a demographic 24-35yr males, who live alone or with their parents.

  2. Nah, it's niche marketing. I mean, there are a million and 1 "cute" bottles of alcohol whose target is young women, a million and 2 "sexy" bottles of alcohol whose target is young women… this is the only kinky bottle I've ever seen though. And after the mainstream success of that 50 Shades, do you really still believe there is no market for this sort of thing among women? You should probably reconsider.

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Derrick Lin