The Coconut Collective

Derrick Lin


Agency: Marx Design
Country: New Zealand

Marx Design was asked to create a new Coconut Collective brand that would work across a range of coconut-based products including waters, milks and cooking oils. First up was the organic King Coconut Water, a 330ml Tetra Pak available in original and flavoured variants.

Organic King Coconut Water is sourced from the famed coconut triangle of Sri Lanka, home to the golden thambili (king coconut) – the only coconut harvested specifically for drinking and chosen for its electrolyte content and natural sweetness.

Our design draws inspiration from the country of Sri Lanka. The colour palette references the saturated tropical hues of Sri Lanka’s markets, textiles and architecture. The scuffed illustrations and textures are inspired by the misaligned printing style found on classic banana stickers and boxes. The end result feels authentically Sri Lankan: charming, vibrant and playful.