Sweet Farm, located in Western Maryland, focuses on sustainability in its food production, building, and daily living. It is also the home of Sweet Farm Sauerkraut. They came to us looking for a new identity, packaging labels, collaterals and website as the farm and farm offerings were quickly growing. Our work for Sweet Farm has been a multi-phased approach, starting with the identity design, followed by label design.
According to the client, “The Sweet Farm is dedicated to creating fresh and natural krauts that are as healthy as they are delicious.”
In simple words, we think they make amazing kraut!
After deciding to upgrade their packaging from plastic containers to glass jars, Sweet Farm needed new labels for each of their krauts: Curtido, Curry, Beet and Classic Kraut. The fact that each kraut has its own flavor resulted in the creation of a range of unique label designs. Each label is color coordinated by the spices and cultural background of the kraut it represents. (e.g. the Indian inspired Curry Kraut carries vibrant and rich tones of pink, blue and yellow). The hand-drawn illustrations help in establishing the values of Sweet Farm to use fresh and organic vegetables for each kraut. Even the typography has been designed to reinstate the playful nature of the brand. Overall the various design elements help to achieve a balance between the visual and verbal language of the label design.