Derrick Lin


Designer: Simen Wahlqvist
Location: Oslo, Norway
Project Type: Concept

This is FISJ Seafoods brand new line of breakfast spreads. Its aim is to simply stand out on the supermarket shelf using bold type treatment and stripped down and easy to understand visuals. Its look is more artisinal, colourful and modern than the present day competition. The container itself is made of tin except for the pull tab which is made of steel to be able to support its symbolic fish hook shape. The “J” in the name and logo mark also allude to a fish hook.