Newby Teas’ Gourmet Collection

Designed by Newby Teas In-house design team
Location : London, UK
Project Type: Produced, Commercial Work

Newby Teas of London has been awarded a Bronze in the Luxury, Gourmet Food category of the 2014 Pentawards for creative packaging design for its new Gourmet Collection range of fine teas. Assessing over 1,500 entries this year from 53 countries, the judging panel recognises the most beautiful design anywhere in the world across a number of categories.

“Our Gourmet Collection brings together the rarest most in-demand leaves from the recent global harvest to create truly distinctive gourmet blends. We were determined our packaging should reflect the exclusive and luxurious nature of its contents and are really delighted that the efforts of our design team have been recognised in such a prestigious way on the global stage”, commented Aneta Alaskhanova, Global Marketing Director, Newby Teas at the Pentawards ceremony , Tokyo, 9th Oct.

A tea company unlike any other, Newby is dedicated to sourcing the finest teas at prime season, artfully blending them and preserving flavour and character at its own state-of-the-art facility in the heart of the tea producing region of Kolkata. Winners of over 65 International taste awards since founding in 2006, Newby teas are served in some of the most prestigious establishments worldwide, such as Gleneagles, The Goring and Burj Al Arab hotels. In the UK Newby’s new Gourmet Collection range of three black and two green rare loose leaf teas is available at Harvey Nichols and online at Newby’s E-boutique on www.newbyteas.com.

Developed by its in-house design team in London’s Smithfields, Newby’s Gourmet Collection teas are triple alu-foil packed within dramatic metallic caddies in five jewel-bright shades, unusually die cast with statement sharp corners and featuring textural latticed design with Tippy Gold detailing.