Designer: Erik Berger Vaage
Project Type: Student Project
School: Academy of Art University
Location: San Francisco, USA
Packaging Material: Grey board
The Unique Points Of The Packaging: Half octagon shape, laser etching, single color foil
In recent years, fresh water shortage has become an increasing trend now also in the western world. In 2004, Singapore started an initiative called NEWater, which transforms sewage water into perfectly clean drinkable bottled water. Similar efforts are also in progress in the US, but has faced problems gaining acceptance by the public.
With Re:form, I tried to envision how effluent drinking water could be packaged in a more interesting, practical and sustainable way. The structure is made of 100% recyclable grey-board and the shape of the container is a half octagon, which allows for more space efficient transportation compared to round bottles. It also gives full control over how the bottle is carried for stronger brand impact.