Designer: Santiago Arraz
Project Type: Student Project
School: CEU Cardenal Herrera
Location: Valencia, Spain
Packaging Contents: Wine
Boulanger is presented as a fun product without losing the elegance of a good wine. On the neck of the bottle we can see a chalk held by a white ribbon.
Using the graph, the chalk and the phrase “Who Pays?” A very fun way to settle the payment of the product implies . This could create good times with friends.
As the wine level decreases, we can see some messages in colloquial language that refer to the amount of wine we drank .
This product interacts with the consumer and resolved in a fun way something that nobody likes : pay . Also it includes funny messages playing with the liquid level and transparencies.