TEANA relaunched and expanded their professional hair care system.
The Russian cosmetic company TEANA Laboratories is characterized by high quality ingredients and innovative active complexes and positioned their Body, Hair and Skincare product lines in the premium/professional market segment.
The task was to create a design concept for a hair care system to make it easy to follow – a self-explanatory navigation through the product lines: Strong colors (9 product lines, 9 differentiating colors) stand for the hair type or the problem needs to be solved. The consecutive number system (using shampoo 2.1 and then apply with 2.2…) gives security to find the right products without too much choice and confusion about what fits together.
The Kronos bottle from DieterBakicEnterprises in 125ml and 250ml with the Lupo Flip-Top Cap as the primary packaging optimally fulfills the requirements of a professional hair care brand with its round, clear and straight shape language.