Agency: ZUP ASSOCIATI
Project Type: Produced, Commercial Work
Packaging Content: DVD
Location: Perugia, Italy
The DVD was sent to clients and vendors that Binova invited to visit their stand at the Eurocucina 2008 exhibition (Salone Internazionale dei Mobili per Cucina). The project was developed by Zup Associati and includes the supporting concept (a musical piece rather than a standard paper invite), conceptualization and development of the packaging, and the graphic project of the DVD and cover. The musical piece contained in the DVD is unpublished, composed by Tetraktis especially for Binova’s event. The same music was then played inside the stand and was the choice of the company to promote for this specific type of kitchen, the Unit, in which the principle characteristic is the Hi-Fi system integrated for the perfect atmospheric diffusion of sound.