Agency: IndustriaHED Branding
Designer: Eduardo Andrade
Photography: Studio Conci
Project Type: Produced, Commercial Work
Client: Cervejaria Tupiniquim
Location: Porto Alegre, Brazil
Packaging Contents: Beer
Packaging Materials: Label
Beer labels for Tupiniquim Brewery based in Porto Alegre /Brazil.
Monjolo Floresta Negra is an Imperial Porter Craft Beer with an extra dose of cocoa and vanilla beans and complement the mix with lots of raspberry. This dark beer harmonize with desserts and chocolate. The design should be appealing to women and reveal at first sight the color of the beer and the main ingredient, raspberry.
Tupiniquim Bock is a traditional winter beer, from German origins, has coppery dark color and the flavor stands out the sweetness from the malts. The design should show a mix of classy and modern style. The name of the beer is short so it should be the main element on the label integrating with the brewery logo, the macaw.
Typography was the core idea for the label designs. Graphic elements in place to bring harmony between both brewery and beer logos. Special metallic colors makes the product shine on the shelves.