Graphic Designer: Alexandre Fontes, Renata Venturini
Product Designer: Clarissa Silveira
Project Type: Student Project
Course: Graphic Design
Tutor: Sandro Fetter
Location: Porto Alegre, Brazil
Packaging Contents: Craft Beer
Packaging Materials: Aluminium, Kraft Paper
Hermana is a craft beer inspired by the rich local art from different countries in America.
The brand name suggests that we can all be brothers, celebrating it next to a mug of beer. The package design was directed to a creative direction using typographic elements with lot of weight and originality, differing among themselves through artistic styles and color palette. The typography of the logo has been specially designed from scratch to make the single brand. Each beer refers to a bit of your country, from its visual appeal to your taste.
If Hermana could speak a war cry, it would be “all for the beer.”
Hermana is unique because it values different countries and their local culture through an impressive design and rich in detail.