Telavera Tequilas

Derrick Lin


Designer: Hannah Hart Design
Project Type: Commercial Work
Location: Savannah, GA, USA
Packaging Contents: Tequila
Packaging Materials: Ceramic

I was very inspired by the culture, arts and history of Mexico, specifically Talavera. Talavera is the word used to identify the beautiful handmade pottery and fine ceramics that are trademarks of Mexican craftsmanship. Just as Mexican Talavera was created with strict standards and regulations in order to preserve the expert nature of its craft, I expect every bottle of my tequila to be crafted in this same way; with precise ingredients and regulations that go into making every bottle a beyond tasteful experience. To give each bottle of tequila the utmost feeling of prestige, I incorporated an important element in Mexican culture and history: Mayan gods. Religion played an enormous role in talavera ceramics so I wanted to make these characters come to life on each bottle in a sophisticated, yet lively way. The gods that are seen on the substrates are: Yum Kaax, The God of Nature; Chaac: The God of Rain; and Kinich Ahau: The God of the Sun.

What’s Unique?
The part that makes my packaging design special is the personally illustrated Gods on each bottle. I researched each God and what they meant to Mexican culture and I personified them in my own, unique illustration style. I was told that my design was too detailed and fine for the printers in my area to be able to print decals to adhere to the bottle so I had to meticulously redraw each illustration onto the bottle. Therefore, each bottle is extremely unique because each one was hand done.