Derrick Lin


Art Director: Ilia Anufrienko
Project Type: Produced, Commercial Work
Client: EURO Lifecare
Location: Kiev, Ukraine
Packaging Contents: Pharmaceutics
Packaging Materials: Paper

Not every man is able with his head holding up and flashy packaging in the hands exit the pharmacy store.

The package design is smoothing out the corners of this spicy theme, looks smart and conservative, and on the other side does not attract the attention of others. As for the Ukrainian pharmaceutical market is common pack design with provocative photos. That is why it was decided to make the packaging discreet and to give only a small hint at a product category by “emphasizing” one letter.