LA PASTA (Student Project)

Derrick Lin


Designer: Kristina Nikaj
Project Type: Student Project
Tutor: Andrea Medri
Location: Perugia, Italy

To stand out from the paste “standard”, use the “non-colors” black and white, that no one would expect for food, immediate visual impact. The graphics are essential. The objective is to have a packaging important and at the same time functional, but unique in its kind. The package has a minimum weight, inclinations allow a good stability (reducing, consequently, the use of paper and the environmental impact) so as to be able to use cards or boards. Come into play also sensory functions: depending on how you turn the package, you get different information. Very important also feel: spills prisms recall the rough paste, better because it keeps the seasonings. The presence of the spill will encourage people to take the pack in hand. The important aspect is surely think of a high quality product, of prestige just like the pasta which will contain.

Winner of contest ONEMOREPACK