Sapore di Sale (Concept)

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Designer: Alessandra Giorcelli
Project Type: Concept
Location: Barcelona, Spain
Packaging Contents: Italian food, pasta, cheese, sauce

The aim of this project was to design a gourmet packaging for a range of Italian products which manufactures pasta and several products regarding this speciality.

The Sapore di Sale graphic line is minimalist, elegant but simple at the same time, taking into account that they are not mass consumer products, where black and white are the prevailing colors.

What marks the difference between these and every other product is the fact that its texture is inspired by typical Italian elements.

The lines make reference to the Venetian Gondolieri pattern, plaids are inspired in Tuscan tablecloths as well as rhombuses in the Harlequin’s costume, a classic character in the Comedia dell’Arte.