Monkey Series Angpao Packaging

Posted on

Derrick Lin


Design Agency: Eminent Creative
Creative Director Paggie Chin
Designers: Nicole Teh & Kenneth Lee
Project Type: Produced, Commercial Work
Location: Petaling Jaya, Malaysia
Packaging Contents: Money, Bank notes
Packaging Materials: Premium high bulk eco-friendly paper

Designed to celebrate life’s momentous occasions, promotes Malaysian identity to the world through innovative print executions and unique illustrations that stand out from the crowd.

Packed in a serialised box set of 25 pieces each, our Monkey series angpaos (money packets) celebrates tradition in style with a touch of whimsy.

The brightly coloured tray slides into the sleeve much like a vintage matchbox while tightly turned edges give it the polished finish of a hardcover book.

The sleeve, not lacking the source of elegance and luxury, delivers brilliant graphics and contact details vividly to the eye while vibrant colours communicate the spirited, lively energy of the Lunar New Year.

The angpaos exudes aesthetic cheeriness through stylised imageries and are injected with a dose of touch appeal through embossed finishing and gold foil stamping.

Giving the age-old tradition of monetary gifting a new breath of fresh air, our three Monkey angpao designs join forces in taking the New Year revellers on a journey to joy, wisdom and prosperity.

What’s Unique?
The goal was to create something that the receiver will not throw away once the money has been taken out. It’s a sweet meeting point of practicality and tradition in an exclusive, collector’s item form. Designed with the user’s experience in mind (which is what REALLY counts during the holiday season), it leaves a huge impression at the family reunion with expressions of good fortune lingering throughout the year.