Legendairy’s Milkit (Student Project)

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Designers: Maleesha Gera (Graphic Designer) and Soha Savant (Product Designer)
Project Type: Student Project
School: MIT Institute of Design
Course: Under Graduate Diploma Project
Location: India
Packaging Contents: Milk Powder
Packaging Materials: Polypropylene plastic

A collaborative classroom project for packaging of instant dairy powder.

Milkit’s instant dairy powder is a fun twist on conventional milk powder, available in three different flavours, Vanilla Splash, Berry Wave and Choco Swirls.

Drawing inspiration from a milk man’s milk can, we designed a novelty packaging concept to stand out on the shelf.

The packaging has a bold and bright aesthetic, the curves of the package complimented by the gentle gradient and texture of the label.

A custom type has been developed to add to Milkit’s creamy powdery feel.