Design Agency: Design Happy
Designers: Will Jones, Rich Bray, Jon Plumb
Project Type: Produced, Commercial Work
Client: Master Gum & Candies
Packaging Contents: Chewing Gum
Packaging Materials: Card
With plans to introduce new flavours, Cheque Gum seized the opportunity to overhaul their image.
Focusing on the MENA market, Cheque wanted to be the gum of choice for a younger, hipper audience and create shelf impact in a very busy and colourful category.
We refreshed the brand from top to bottom with a more youthful and iconic approach. The logo was angled and bursts out of the confines of the box making use of the format and massively increasing shelf standout in a busy market.
Bold colourways add energy and zest into the overall designs really pop as a range.