Designer: Shona Lett
School: University of Cumbria
Course: BA HONS Graphic Design
Tutor: Jim Millington, Rhiannon Robinson
Project Type: Student Project
Location: Middlesbrough, UK
Packaging Contents: Fruit and Vegetable Juice
Packaging Materials: Carton Board
A lot of fresh fruit and vegetables are currently going to waste or just used as animal feed because it’s considered odd and out of shape. This project is to put that produce that supermarket wont take to good use and show that it’s still perfectly good.
The design of the juice carton is slightly twisted, so the juice carton is wonky and odd as the fruit or vegetable juice it contains. The twisted carton design however is still practical as it still fits on your fridge shelf or rack. The graphics on the box are clean and simple yet bright and bold to stand out among other current products.