Happy End Tequila (Concept)

Derrick Lin


Creative Agency: Chiapa Design
Creative Director: Rodrigo Chiaparini
Creative Assistant: Mariane Silva
Project Type: Concept
Location: São Paulo, Brazil
Packaging Contents: Tequila

This fun conceptual packaging plays with the relationship between drinking tequila and ending up in a happy death situation. We have worked with a premium concept for the brand, mainly using more basic colors such as black and white in contrast with a blue gradient, bringing a distinctive graphic appeal for this special line.